SOCIAL MEDIA SPECIALIST
Month 1
CREATE CONTENT MANAGEMENT SYSTEM
Google Drive and External Hardrive
SOURCE AND ORGANIZE ALL EXISTING CONTENT
Download and sort all content from SRD team, FB page, Vimeo, label as content pillars
CREATE A BATCH OF “GENERAL CONTENT”
This is content that can be used year round as filler content, such as mental health awareness, animal videos, meet the team, etc.
CREATE MONTH 2 CONTENT CALENDAR
Use existing content, plans for new content, and edited content.
CAPTURE NEW CONTENT
Photograph and take videos of events, programs, interviews, etc.
Month 2
SCHEDULE POSTS FOR MONTHLY CALENDAR
This can be scheduled from Canva’s Content Calendar
CONTINUE CAPTURING NEW CONTENT & EDITING EXISTING
Canva Premium is free for nonprofits, capcut is free for video subtitles
GROW YOUR “GENERAL CONTENT”
This is content that can be used year round as filler content, such as mental health awareness, animal videos, meet the team, etc.
CREATE MONTH 3 CONTENT CALENDAR
CREATE MONTH 3 CONTENT CALENDAR
KEEP TRACK OF ANY MESSAGES/COMMENTS
Reply with please contact Debbie at debbie@srdstraighteningreins.org
Month 3
SCHEDULE POSTS FOR MONTHLY CALENDAR
This can be scheduled from Canva’s Content Calendar
CONTINUE CAPTURING NEW CONTENT & EDITING EXISTING
Canva Premium is free for nonprofits, capcut is free for video subtitles
ANALYZE AND STRATEGIZE
Analyse the past content and engagement, based on findings strategize and pivot
CREATE A LIST OF POTENTIAL COLLABORATORS
Like minded accounts who you can offer to partner with on posts to grow your reach
KEEP TRACK OF ANY MESSAGES/COMMENTS
Reply with please contact Debbie at debbie@srdstraighteningreins.org