PILLARS
Educational
Raising awareness about mental health and providing accessible, research-backed education on EAGALA animal-assisted psychotherapy.
- Informational posts explaining EAGALA
- Insights into how the herd helps participants build emotional resilience
- Interviews with staff on mental health challenges and solutions
- Reels and carousels simplifying complex mental health topics in engaging ways
- FAQ-style posts addressing common questions about equine therapy
Behind the Scenes
Bringing followers into the daily rhythm of the ranch, highlighting the dedication of the team and the care of the animals.
- Showcasing the people who make SRD possible
- Daily care routines for the animals, training sessions, and therapy setups
- Daily care routines for the animals, training sessions, and therapy setups
- Candid moments from events, workshops, and team reflections
Impact stories
Authentic, personal stories that highlight the transformative impact of SRD Straightening Reins on participants and their families.
- Testimonials from youth & families
- Updates on past participants and their growth since engaging with the program
- Handwritten notes and messages from clients expressing gratitude
- Video testimonials capturing the emotional impact of equine-assisted therapy
Note: We will establish clear guidelines for sharing
client and minor stories to ensure privacy and ethical
storytelling.
Calls to Action
Encouraging community involvement through volunteering, event participation, and financial support while maintaining SRD’s values and mission.
- Sponsorship opportunities for animals and programs
- Volunteer sign-ups and appreciation posts
- Event promotions and fundraising campaigns
- Encouraging indirect donor involvement (sharing posts, spreading awareness)
Animals
Highlighting the unique personalities, stories, and therapeutic impact of SRD’s rescue animals while reinforcing their role in healing and connection.
- “Meet the Herd” videos introducing individual animals
- Rescue and rehabilitation stories of the animals
- Silly trend videos featuring animal personalities
- Heartwarming moments of animals instinctively supporting participants
Community
Showing their active role in the community, building partnerships, and advocating for mental health awareness and youth support.
- Collaborations with schools, mental health agencies, and law enforcement
- Feature and collaborate with like-minded local businesses and orgs
- Advocacy posts promoting mental health resources
- Recaps of community events and volunteer efforts
Content Checklist
CONTENT PILLAR
Does it fall under at least one content pillar?
IN FOCUS, GOOD LIGHTING, CLEAR
Does the image/video look visually appealing?
MEDIA RELEASE
If a person’s face is recognizeable, did you ask their (or their guardian’s) permission to take and post the image?
STORAGE
Did you properly label and store the photo in the SRD content folder?